The Future of Business

Information technology will transform all aspects of business in the next ten years. Every one of your customers, competitors and suppliers is changing. Innovation is not optional: if your business doesn’t adapt it will be left behind. Preparing for these new challenges, and turning them into opportunities, demands executive knowledge, creativity and foresight.

The Future of Business 2008 - 2018 stimulates innovation by providing:
* Deep insights * Emerging & future opportunities * New concepts
* Possible & probable futures * Timeframes * Examples from all industries
* Online references * Extensive, plain-English analysis

Download frequently asked questions (.pdf)
Download brochure (.pdf)
Download table of contents (.pdf)
Download pages on structure, purpose, scope (.pdf)
Dr Bruce McCabe talks about the Future of Business concept
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A wealth of insights

• 500 predictions about how information technology will transform industry, organisations and work.
• Each prediction communicates, in a single sentence, a projected event, a timeframe, and a business context.
• 450 endnotes containing analysis, insights, up-to-the-minute examples, references, additional reading and online resources.
• One comprehensive framework to cut through the millions of articles written on IT & business.

Business focused

• Every prediction describes a business outcome.
• Organised into business themes such as supply chains, marketing, selling, servicing and managing people.
• Tightly written technology section allows you to quickly grasp the developments that matter, with the option to drill down to more detail.
• Centred on large businesses in the United States, United Kingdom and Australia.
• Written in plain English, with a minimum of technical jargon.

Drives Innovation

• Takes you outside your normal boundaries to explore hundreds of different ideas, contexts, processes, businesses and industries—from agriculture to universities.
• Reaches out to the long-term possibilities your competitors are not already thinking about.
• Goes beyond the front-end innovations relating to customers to cover ‘back office’ themes such as asset management, supply-chains and staff retention.
  

Meticulously researched

• Draws on over 800 one-on-one interviews with computer scientists, IT practitioners, researchers, business executives, policy-makers and technology leaders, and a review of over 2,000 secondary sources.
• Evidence based analysis: All predictions have a basis in an existing technology or R & D program.

Who should buy it

• All senior business executives, including CEOs, CFOs, General Managers, Directors, department heads, innovation managers, corporate strategists, CIOs and product managers.
• Government executives and policy makers.
• Managers in technology companies and R&D organisations with responsibilities for developing new market opportunities.

It can take months, and sometimes years, to change the direction of a large organisation. Early response to just one of the predictions described in The Future of Business 2008 - 2018 may generate hundreds of millions in new revenues in five years time—or it could buy enough time to avoid a commercial disaster.

The Future of Business 2008 – 2018 hardcover edition:
A$3750 (+10% GST for Australian Buyers)
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The S2 Innovation Review cuts through six months of events, announcements and change to present our analysis of the IT developments that matter to business innovators. It can be read as a stand-alone report or as a companion to The Future of Business 2008-2018. Each is delivered in PDF format, directly to your inbox, with a license for immediate distribution to 5 executives within your organisation.

A$395 (+10% GST for Australian Buyers)
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It is not just innovative thinking but the ability to act that counts. Purchase the Platinum Leadership Package to engage your entire executive team through electronic site licenses, Innovation Review reports, and Dr McCabe’s direct input to develop your ideas and give your business the competitive edge. You will receive:

The Future of Business 2008 – 2018 20-user site license
An electronic copy of The Future of Business 2008 - 2018 is delivered directly to your inbox, with a license for immediate distribution to 20 executives within your organisation. As well as providing value to the entire executive team, the PDF format provides quick navigation and search, and contains live hyperlinks to all online references and resources.

One-on-one teleconference
An exclusive, one-on-one teleconference with Dr McCabe to discuss in depth any of the predictions in The Future of Business 2008 - 2018, and for expert, confidential feedback on ideas, innovations and opportunities being considered by your business.

S2 Innovation Review, 1H08 20-user license
S2 Innovation Review, 2H08 20-user license
The S2 Innovation Review cuts through six months of events, announcements and change to present Dr McCabe’s expert analysis of the IT developments that matter to business. Each report is delivered in PDF format, directly to your inbox, with a license for immediate distribution to 20 executives within your organisation.

Your personal hardcover edition of The Future of Business 2008 – 2018.

Platinum Leadership Package:
A$9900 (+10% GST for Australian Buyers)
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